Search engine optimization (SEO)
You got your own web site after weeks of effort. Now you are uploading pages and pages of content to your web site. You are going to capture thousands of users… then dominate Internet! But can you notice that “Nobody is visiting your site other than you”. If you Google your site, you will see that how many search pages you have to go through to find your page, or sometimes you won’t be able to find your site at all.
So let’s see what a web site is. Actually a web site can be used as an online information provider. Site can contain HTML, PHP or JSP pages with some texts, images, videos and some backend scripts. If you Google web sites that providing “Social networking” facility, the web addresses come the first search page is http://www.facebook.com/, http://www.hi5.com/, http://www.hooverspot.com/ or http://www.myspace.com/. But are they the only social networking sites? No!!! there are enough sites that provide social networking facility. But why they are not appearing in the first search page? That is because they haven’t thought about “Search Engine Optimization” (SEO).
Before discussing SEO;
What is a web search engine?
A search engine is a tool which has sophisticated algorithms that have designed to search information (web pages, images, music and videos) on World Wide Web (WWW)। This technology was introduced in year 1993. The first search engine is “Aliweb” and today the most popular search engines in general are Google, Yahoo, LiveSearch and Ask.
How a search engine works?
There are three major operations a search engine does। They are “Spidering”, “Indexing” and “Searching” WWW. Task of the spider is to follow each and every link in WWW, analyze and finally index them, just like a real spider does. When you type a keyword in Goggles search box, the algorithm will go through the indexed sites and find the most popular and high ranked web site list to you. It’ll display on multiple results pages based on the ranking and the popularity of the site.
What is SEO?
SEO is the process of improving volume and traffic to your web site from search engines in their natural search results (without)। Though SEO was introduced in mid 90s it was a hidden technology until new millennium. Now you cannot survive in Internet marketing without SEO.
Why SEO?
Imagine that you have an e commerce site and you want to increase your sales. There is no miracle that could help you other than SEO. It’s the most popular internet marketing strategy. Researches’ have proven that web searchers are going through only 2 or 3 result pages maximum. So if you are a good web admin you need to keep you site included in those results pages.
Second best reason to use SEO is that you can’t rely on paid advertising on search engines which you use to populate your site. And of course you have to pay “a lot” to the search engine provider.
Do you know that Google represented about 70% - 80% of all searches in Europe? You will be a multimillionaire in months।
How to do SEO
There are certain methodologies to uplift your sites’ position in search results. Here are some tips…
Use deep linking: Make sure you have links coming in to as many pages as possible. All you need to do is ask people to have links to your site from their pages. Search engine consider these as votes for your site.
Newsletters: If you offering newsletters send them free to articles to publishers that archive their newsletters. So links to your site will remain there for years and years.
Multiple domains: If you have related sites don’t merge them, then there is higher possibility of a search engine find at least one of your sites, which has links to your other sites.
Titles for links: Search spiders will track these and make sure your site is high ranked. Even though it is pretty hard job, you have to title your links to get a better rank.
Site map: Help the search engine robots find every page with just two clicks, because this has the page structure of a site with each link they have. Even if your site is small it’s better to use a site map
Content: Let spiders read a lot. Include unique content which will focus on your primary keyword. Add new, useful content (blog – reviews, pod-casts) to your pages on a regular basis. When you adding content like Ajax you have to make sure you use keywords correctly, because they are not loading any new pages other than refreshing information on the same page.
Focus on search phrases: Do not use single keywords like “computer accessories shop” without just saying “computer”. Don’t think as an expert… Think as a user of your site.
Use Google friendly techniques: Because Google is the leading search provider you have to use Google technologies like ”Enhanced image search” to attract users.
Title tags & Meta tags: These tags work as backend search support tools for your site so you should include meaningful keywords in those tags and include focused tags on your site
Submit your site to web directory: Web directories are like Yellow Pages. They organize each and every site based on providing content. So you need to publish your correct information there.
Research your keywords: Find most suitable keywords, which you don’t think of. You can use online keyword research engines like wordtracker.com, seobook.com to do it easily.
Are you ready to SEO your site? Once you implement these ideas to your online site the biggest problem you’ll face is to find a server powerful enough to handle all the traffic.
So let’s see what a web site is. Actually a web site can be used as an online information provider. Site can contain HTML, PHP or JSP pages with some texts, images, videos and some backend scripts. If you Google web sites that providing “Social networking” facility, the web addresses come the first search page is http://www.facebook.com/, http://www.hi5.com/, http://www.hooverspot.com/ or http://www.myspace.com/. But are they the only social networking sites? No!!! there are enough sites that provide social networking facility. But why they are not appearing in the first search page? That is because they haven’t thought about “Search Engine Optimization” (SEO).
Before discussing SEO;
What is a web search engine?
A search engine is a tool which has sophisticated algorithms that have designed to search information (web pages, images, music and videos) on World Wide Web (WWW)। This technology was introduced in year 1993. The first search engine is “Aliweb” and today the most popular search engines in general are Google, Yahoo, LiveSearch and Ask.
How a search engine works?
There are three major operations a search engine does। They are “Spidering”, “Indexing” and “Searching” WWW. Task of the spider is to follow each and every link in WWW, analyze and finally index them, just like a real spider does. When you type a keyword in Goggles search box, the algorithm will go through the indexed sites and find the most popular and high ranked web site list to you. It’ll display on multiple results pages based on the ranking and the popularity of the site.
What is SEO?
SEO is the process of improving volume and traffic to your web site from search engines in their natural search results (without)। Though SEO was introduced in mid 90s it was a hidden technology until new millennium. Now you cannot survive in Internet marketing without SEO.
Why SEO?
Imagine that you have an e commerce site and you want to increase your sales. There is no miracle that could help you other than SEO. It’s the most popular internet marketing strategy. Researches’ have proven that web searchers are going through only 2 or 3 result pages maximum. So if you are a good web admin you need to keep you site included in those results pages.
Second best reason to use SEO is that you can’t rely on paid advertising on search engines which you use to populate your site. And of course you have to pay “a lot” to the search engine provider.
Do you know that Google represented about 70% - 80% of all searches in Europe? You will be a multimillionaire in months।
How to do SEO
There are certain methodologies to uplift your sites’ position in search results. Here are some tips…
Use deep linking: Make sure you have links coming in to as many pages as possible. All you need to do is ask people to have links to your site from their pages. Search engine consider these as votes for your site.
Newsletters: If you offering newsletters send them free to articles to publishers that archive their newsletters. So links to your site will remain there for years and years.
Multiple domains: If you have related sites don’t merge them, then there is higher possibility of a search engine find at least one of your sites, which has links to your other sites.
Titles for links: Search spiders will track these and make sure your site is high ranked. Even though it is pretty hard job, you have to title your links to get a better rank.
Site map: Help the search engine robots find every page with just two clicks, because this has the page structure of a site with each link they have. Even if your site is small it’s better to use a site map
Content: Let spiders read a lot. Include unique content which will focus on your primary keyword. Add new, useful content (blog – reviews, pod-casts) to your pages on a regular basis. When you adding content like Ajax you have to make sure you use keywords correctly, because they are not loading any new pages other than refreshing information on the same page.
Focus on search phrases: Do not use single keywords like “computer accessories shop” without just saying “computer”. Don’t think as an expert… Think as a user of your site.
Use Google friendly techniques: Because Google is the leading search provider you have to use Google technologies like ”Enhanced image search” to attract users.
Title tags & Meta tags: These tags work as backend search support tools for your site so you should include meaningful keywords in those tags and include focused tags on your site
Submit your site to web directory: Web directories are like Yellow Pages. They organize each and every site based on providing content. So you need to publish your correct information there.
Research your keywords: Find most suitable keywords, which you don’t think of. You can use online keyword research engines like wordtracker.com, seobook.com to do it easily.
Are you ready to SEO your site? Once you implement these ideas to your online site the biggest problem you’ll face is to find a server powerful enough to handle all the traffic.
Labels: टिप्स, सर्च इंजन, सर्च इंजन ओप्तिमसशन, सो
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3:39 AM
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